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Stepping Up Efforts to Promote Engineering Programmes
Jun 2021

Aiming to inspire the younger generation to pursue science, technology, engineering and mathematics (STEM) studies and related careers, the Engineering Discipline joined hands with the Information Technology Discipline, the Health and Life Sciences Discipline and the Vocational Training Council (VTC) STEM Education Centre to launch a bus advertisement campaign to raise public awareness of the VTC’s STEM-related Higher Diploma (HD) programmes. The campaign was conducted from early June to early July 2021 and took the form of adverts on the sides of buses, posters at bus-stops and stickers affixed to seat backs. Via the two biggest bus networks in Hong Kong, The Kowloon Motor Bus Co. (1933) Limited and Citybus Limited & New World First Bus Services Limited, the advertisement campaign reached a wide audience throughout Hong Kong, successfully strategically promoting the HD engineering programmes before central admission.


Through various promotional channels, the special programme features and state-of-the-art facilities of the Discipline were advertised. This gave the Hong Kong public a better understanding of the value of VPET.

Corporate Development
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Engineering Discipline